In today's economy, buying decisions are more important than ever in the converting industry. There are many factors to consider when making a buying decision. Some of those include: economics (price), environment (green), and function (quality/delivery). Today, while there are many quality tooling suppliers, Lederle goes above and beyond to add value in the converting community. This year we are proudly celebrating 50 years of being part of that community.

At Lederle, we address price by factoring in all of the costs when we make buying decisions such as shipping, delivery, quality, and service. With 50 years of experience supplying value through total pricing, Lederle would like to add your company to the community.

As we discuss buying decisions and the factors that make up those decisions, it is important to factor more than one point. For example you might value price, and always buy on price, accepting the fact that you might have quality issues, or delivery issues, but you got the best price. Markets set pricing, and having more choices is always a better situation when you are the buyer. The economics of price require factoring in all costs, not just purchase price.

One of the most important issues in any community today is the environment. Lederle is working hard to protect the community through green practices, "sustainability", and you, the label printer, are in the forefront of this movement. Reading in January's Label and Narrow Web (an issue devoted to sustainability) every part of the materials process is being looked at from the "green" standpoint. From paper to ink to glue, how can we leave a smaller footprint on the earth. Focus seems to be on the packaging as well as the label. Packaging that is partially recycled is looked at as green. At Lederle one of our latest green initiatives is packaging our product almost exclusively in recycled cardboard.

Lederle ships high quality, market-priced tooling, on time, every time. The Lederle Sales Department can also provide expertise that will provide your company with the best functional tool for the job. Check out a new member of the Lederle community, Lean Quality Solutions. They are currently part of the Lederle Leadership Team as we continue to improve our business practices. Learn more about Lean Quality Solutions as part of the about us page of the Lederle website.

If you value great customer service, value pricing, green practices and superior quality, Lederle should be your choice.

Having choices available for your company is a good thing. Competition is a good thing. We provide that choice and are very proud of our presence in the marketplace.

As the Vice President of Lederle Machine, I would like to invite you personally to check out the Lederle Community and let us help you with your business solutions. Lederle is a good choice for you.